Do You Need a Writing Coach?

Do you have a story to tell, but you don't feel you have the confidence, skill, or knowledge to begin to write it? Are you already working on a book, but you need guidance or encouragement to move forward, regular feedback on your writing, someone to help you plan your project and set goals, someone to hold you accountable to those goals, or all of the above? You might benefit from hiring a writing coach.

We coach writers to help them bring their stories — both fiction and non-fiction — to life. We'd love to talk to you about your writing needs! Our client, Rachel, had this to say about her coaching experience with Jennifer:

"Jennifer is an extremely knowledgeable and supportive writing coach. During our time of working together, Jennifer provided me with helpful tools and techniques to improve my writing. She also supported me through weekly accountability check-ins and emails to focus on meeting my personalized writing objectives.

I highly recommend hiring Jennifer as a writing coach, whether it is to gain further confidence in your writing, establish consistent writing habits, polish your writing style, or are in the process of writing a book!" -Rachel Yolland

Contact us for details and to discuss your needs archerediting.writing@gmail.com

An Investment in Marketing: Further Your Cause by Telling Your Stories

If marketed correctly, a non-profit organization's written history can generate revenue. It is a valuable mechanism that transcends time and can be used as a donor acquisition piece. A written history should be thought of more as an investment in marketing than an expense.

In her book Stories That Sell, author Casey Hibbard explains that stories put "a face on the problem(s)" that charities and other non-profit organizations deal with, helping "readers establish an emotional connection to the issue." Hibbard goes on to list the ways in which non-profits and causes can leverage their stories. These include:

· Fundraising Appeals – An organization's story not only addresses an issue but also shows how the organization is helping to solve the problems attached to the issue by sharing both struggles and successes achieved.

· Grant Proposals – Stories of struggles that were overcome assure grantors that an organization is up to the task and that donated funds will contribute to a positive end result.

· Public Relations – Media seeks compelling stories. Sharing the story of an organization's evolution through a written history opens the door to exposure in news stories on television, radio, in magazines and newspapers, enabling the organization to bring their work and mission to the attention of the public and, thereby, attract new donors.

· Employee and Volunteer Orientation – An organization's stories can be used to teach members of the team its mission and values in a way that allows them to share the message with the public effectively.

· Web Site and Social Media – Stories pulled from a book-length written history can be shared on a website and on social media, piquing the interest of viewers. The book can also be offered for sale to the public through these venues and given away with ticket sales to events.

By leveraging their stories, non-profits make use of a powerful marketing tool that can go far in furthering a cause. People engage with stories on an emotional level that facts and statistics can't reach, drawing them to take action by donating or getting involved in other meaningful ways.

Archer Editing & Writing Services helps organizations and businesses like yours gain new clients, customers, or donors and honor current ones by writing and producing books and booklets that chronicle your history and evolution, express your Mission and Values, and preserve your legacy. We have options for projects at different levels of service, outcome, and cost, all resulting in a beautiful, well-executed, high-quality book or booklet. We also tell organizations’ success stories through Case Studies — a powerful marketing tool that can be used on multiple platforms, including blogs, websites, brochures, pamphlets, and more.

We offer a FREE initial consultation. We’ll spend up to an hour discussing your goals and any challenges you’re facing. At the conclusion of our talk, we’ll know if we can help you reach your project goals and if we’re a good fit to work together. Email us at archerediting.writing@gmail.com to schedule a visit!

Corporate Histories: How Honoring the Past Can Serve an Organization



I love to look at old photographs, especially ones of places I know well – my city, for instance, my neighborhood, my house. What did they look like in days gone by? What was life like for the people who lived in these places before I arrived? How did their stories contribute to the way life looks now in those very same spaces?

Human beings are drawn to all things nostalgic. Nostalgia stirs curiosity and emotion; it's comforting. Marketing folks know this. If a product reminds us of a simpler time — a happier time — we're inclined to buy that product. (Read this article that shows six major brands that use "nostalgia marketing" in the advertising of their products or services.)

Corporate or organizational histories are another form of nostalgia marketing that goes beyond advertising. A written history is an effective tool for businesses that is not used often enough, perhaps because business owners, management, and directors are not sure how to leverage an investment in the documenting of an entity's past to significant advantage.

In fact, documenting and celebrating a business or organization's heritage and culture provides many benefits for that entity. These include:

  • A written corporate history can enhance an entity's reputation within a community. When an entity remains in business for many years, it becomes part of a shared past; a written history of the entity is in many ways a written history of the place in which it resides, reminding residents that the entity is a part of their unique identity. A written history is a powerful way to bind members of the community with the entity and encourage them to continue to do business with that entity.

  • A written history can unify and instill pride in an entity's staff, members, donors or associates. People take pride in being part of something larger than themselves, something they helped to build, prosper, and grow. An awareness of the history of the organization to which we devote our time, effort, or resources reminds us of the entity's mission and helps us see ourselves as part of an important ongoing narrative.

  • A written history is a way to pay tribute to and gain publicity for milestones such as anniversaries or accomplishments of an organization. A written history can also serve to recognize and celebrate the achievements of staff members throughout the years, demonstrating the caliber of people employed and the values deemed important by the organization.

  • A written history shows customers of a business and members and donors of an organization the successes achieved and the challenges that were overcome through the years, proving that the entity is one of endurance. People want to know that the entities they give their money have staying power – that they have a proven ability to survive difficult times and flourish. 

  • A written history can be leveraged as a leadership tool. To successfully plan for an organization's future, leaders must understand and learn from its past. History contains lessons that can be used to solve current problems within an entity and motivate employees to overcome challenges. A Harvard Business Review article, "Your Company's History as a Leadership Tool," discusses ways in which major companies have drawn upon their history in this way.

Corporate histories are a valuable but underutilized form of nostalgia marketing that can help organizations and businesses gain new clients, customers, or donors and honor current ones. They also have the ability to go steps further beyond marketing by serving to celebrate milestones, instill employee and community pride, and provide leadership with a tool to shape an entity’s future. 

~ Jennifer Archer

 

Jennifer Archer (that’s me!) is a writer & editor and co-owner of Archer Editing & Writing Services. Archer Editing & Writing Services helps organizations and businesses gain new clients, customers, or donors and honor current ones by writing and producing heirloom-quality books that chronicle their history and evolution and preserve their legacy. We work closely with clients to bring the story of their business or organization to life in a meaningful way that will be cherished for generations to come. We have options for projects at different levels of service, outcome, and cost, all resulting in a beautiful, well-executed, high-quality book.